Experimental Mind Job Board
Experimentation Insights Director
Beaverton, OR
Mid-level +2
Posted 2 months ago

Who we are looking for

We are looking for an Experimentation Insights Director. You love the idea of spending each day gathering consumer insights and employing data, to inform high-impact product decisions!

You hate the old way of doing things: making product roadmap decisions based on gut, personal opinions, debating colors and copy and whether something looks “clean”, chasing the latest trends and buzzwords, and spending millions on massive redesigns that fail to deliver on the consumer’s expectations.

You are ready for a new way of doing things! A way inspired by the ideas of the “Lean Startup” and immersed in experimentation, data and measurement.

You are a seasoned leader with experience in Analytics, A/B Testing or Experience Optimization at a large ecommerce business and are excited at the challenge of working for an iconic sports brand to help it bring to bear more data in their digital decision making.

Who you will work with

The Experience Research & Analytics (ER&A) team relentlessly improves the consumer experience by delivering impactful qualitative and quantitative insights across all Nike Direct touchpoints. We are a multi-disciplinary team with data scientists, analysts, and experience researchers across both embedded squads and centers of excellence. We partner with designers, product managers, engineers and many other partners across Nike.com, Nike App, SNKRS, NTC, NRC and Nike Stores to create and optimize experiences that are distinctly Nike and serve the needs of the consumer. The Experimentation center of excellence team is chartered with accelerating Nike’s use of experimentation standard methodologies through efficient technology, people and process – to enable a “test and learn” culture across Nike.

What your responsibilities will be

  • In this role, you will be responsible for leading and shaping Nike’s culture of digital experimentation toward increased scale.

  • Specifically, you will lead the education, adoption & scale of A/B Testing tools, methodology and collaboration process across Nike Digital experience teams and marketing groups.

  • Coordinate & define Nike’s standard methodologies for the ideation, prioritization, design and approval process for all hypothesis tests.

  • Partner with data science, analytics, product and design teams to build consumer empathy while putting consumer needs at the center of the development process

  • Lead & facilitate the data storytelling, insights, and recommendations for all results collected from each hypothesis test.

  • Consult with internal Nike experience teams to clearly establish Key Performance Indicators and supporting metrics that matter most to their businesses.

  • Manage executive visibility to current experiment volumes across Nike teams.

  • Define Nike’s requirements for increased future experimentation capabilities.

  • Identify current challenges, organizational findings & growth opportunities for the Nike experimentation program, as it matures.

What you bring to Nike

  • Passion for the consumer experience, ideally at the intersection of digital, retail and sports

  • Have a passion for solving problems and making consumer’s experiences better.

  • Expert level working knowledge of either Adobe Analytics or Google Analytics is required.

  • Have 5+ years of professional experience working in digital analytics, product management, user experience design or similar roles on consumer facing web products.

  • Have 3+ years experience with one or more A/B or multivariate testing platforms (Adobe Target, Optimizely Web, Optimizely Full Stack, etc.).

  • Strong storytelling and presentation skills – you find clear and compelling ways to communicate rich consumer insights to multi-functional partners with clear implications that drive action

  • You are well versed in digital analytics and know how to measure and read the performance of digitally focused businesses.

  • You deeply understand digital business metrics and can explain not just "what happened" but "why it happened".

  • Knowledge of basic statistics, particularly as they pertain to A/B and MVT testing.

  • Have created and managed digital product roadmaps full of successfully executed, investment returning ideas.

  • Have been involved with digital product roadmaps full of NOT so successful ideas and have the battle scars to prove it.

  • Familiarity with agile development, design thinking and human-centered design principles is preferred.

  • Experience with tag managers and statistical tools such as: R, Python, Tableau, SPSS is preferred.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Nike designs, develops, and markets footwear, apparel, equipment, and accessory products.
Size:  10,000+ employees
Funding Level:  Public
Symbol:  NKE
Year Founded:  1964
Kevin Anderson's Notes
Kevin Anderson
Curator of Experimental Mind Job Board
Great opportunity to lead and shape Nike’s culture of digital experimentation toward increased scale.